Designing Content That Scales With Products and Businesses
I’m Akhil Krishnan B, a Content Architect with over 7 years of experience helping businesses design content systems that stay clear, usable, and consistent as they grow.
I work at the intersection of content strategy, UX writing, and copywriting, approaching content not as individual pages or posts, but as a structured system aligned with user needs and business outcomes.
What I Do? (And How It’s Different)
Most content problems aren’t caused by poor writing. They’re caused by poor structure, clarity, and alignment.
As a Content Architect, I help teams answer questions like:
- What information belongs where and why?
- How should content flow across products, pages, and user journeys?
- How do we maintain clarity as content scales?
- How do we align messaging with real user intent and business goals?
My role is to design the content foundation before and beyond the words themselves.
Who I Work With?
I typically work with:
- Founders and startup teams building complex products
- Product managers and designers who care about clarity
- Marketing and content leaders scaling their content operations
- Businesses dealing with technical, layered, or high-consideration offerings
If your product or service is difficult to explain, you’re likely a good fit.
Experience & Domains
Over the past seven years, I’ve delivered content across:
- Engineering and manufacturing platforms
- Technology and SaaS companies
- Finance and FinTech brands
- Fashion, lifestyle, and creative tools
My work has included content architecture, UX microcopy, long-form technical writing, SEO-driven content systems, and product messaging allowing me to collaborate effectively with both technical and non-technical teams.
What Can You Expect Here?
Here I will explore the thinking behind my work.
I write about content strategy, tech, finance and communication systems along with occasional reflections on storytelling, movies, and global trends.
I'm not here to chase trends. My intention is to publish ideas that remain useful over time.
How I Approach Content?
My process is systems-first:
- Understand business goals
- Study users and their decision-making context
- Identify gaps, friction points, and redundancies
- Design content structures and frameworks
- Write with clarity, intent, and consistency
The result is content that’s easier to use, easier to maintain, and built to scale.
Let’s Work Together
If you’re looking for someone who can design content not just produce it, we should talk.
- View my portfolio
- Read my blogs
- Get in touch directly